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Brand Sense: Sensory Secrets Behind the Stuff We Buy Paperback February 2, 2010
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Brand Sense: Sensory Secrets Behind the Stuff We Buy Paperback February 2, 2010
In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world’s most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results.
Brand Sense: Sensory Secrets Behind the Stuff We Buy Paperback February 2, 2010
Item #: 511227

Brand Sense: Sensory Secrets Behind the Stuff We Buy Paperback February 2, 2010

Item #: 511227

ZMW 242

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In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world’s most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results.
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What Stands Out

Insightful Analysis
Offers in-depth exploration of the sensory components influencing consumer behavior, providing valuable insights for marketers and business owners aiming to enhance brand engagement and loyalty.
Market Relevance
Discusses contemporary branding strategies in a sensory context, making it relevant for today's industry challenges and helping readers stay ahead in competitive markets.
Practical Applications
Equips readers with actionable strategies to implement sensory marketing techniques, enabling businesses to create memorable experiences that resonate with their target audience.

Product Details

Unlock the power of sensory marketing with Brand Sense book. Explore the psychology behind our buying decisions. Available now at Ubuy Zambia.
  • Definitive book on sensory branding
  • Reveals how companies use the five senses to sell products
  • Explains the use of scents, sounds, tastes, sights, and touch in branding
  • Features examples of sensory branding in popular products like new cars, Kellogg's cereal, Nescafé coffee, and Abercrombie & Fitch jeans
  • Written by global branding guru Martin Lindstrom with over 20 years of experience
  • Grounded in science and supported by research from Millward Brown
Item Weight0.7 lbs (320 grams)

Who Should Buy?

Suitable For
  • Marketing Professionals

    Ideal for marketers seeking insights on consumer behavior driven by sensory experiences and brand engagement strategies.

  • Business Students

    Great for students studying marketing, psychology, or business, enhancing their understanding of sensory branding techniques.

  • Retail Managers

    Useful for retail managers looking to optimize the shopping experience through sensory merchandising and brand perception.

Not Suitable For
  • Casual Readers

    May not engage readers looking for light, entertaining content instead of in-depth marketing theory and case studies.

  • Non-Business Enthusiasts

    Unsuitable for individuals who are not interested in marketing concepts, consumer psychology, or branding strategies.

  • Technical Analysts

    Not ideal for those seeking technical analysis or data-focused insights unrelated to sensory experiences in marketing.

Product Description

Brand Sense: Sensory Secrets Behind the Stuff We Buy Paperback February 2, 2010

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Customer Questions & Answers

  • Question: What is the main concept behind 'Brand Sense: Sensory Secrets Behind the Stuff We Buy'?

    Answer: The main concept of 'Brand Sense' is to explore how our senses influence our purchasing decisions. The book dives deep into the psychology of branding, examining how sight, sound, smell, touch, and taste can shape consumer behavior. It reveals the intricate link between sensory experiences and marketing strategies, showcasing how brands intentionally manipulate sensory stimuli to enhance customer engagement. For instance, a brand may use a specific scent in-store to create a desired ambiance that encourages shoppers to stay longer and buy more.
  • Question: Who is the author of 'Brand Sense' and what is their background?

    Answer: 'Brand Sense' is authored by Martin Lindstrom, a renowned branding expert and consumer behavior specialist. Lindstrom has spent over two decades studying how brands leverage sensory experiences to connect with customers. He is also recognized for his work in transforming brands and has authored multiple bestsellers on the impact of advertising and marketing. His extensive background enhances the credibility of 'Brand Sense', offering readers insights backed by thorough research and real-world applications in the field of branding.
  • Question: What are some sensory strategies discussed in the book?

    Answer: In 'Brand Sense', Lindstrom discusses several innovative sensory strategies that brands can deploy. These include using ambient scents in retail spaces to evoke emotions, the impact of colors on brand perception, and how background music can influence purchasing decisions. For example, playing classical music might encourage consumers to buy more expensive items, whereas upbeat music can prompt faster purchasing. By utilizing these sensory tactics, brands can create memorable customer experiences that foster loyalty and increase sales.
  • Question: How can 'Brand Sense' help businesses improve their marketing strategies?

    Answer: 'Brand Sense' serves as a valuable resource for businesses looking to refine their marketing strategies by understanding the sensory experiences that drive consumer behavior. The insights provided by Lindstrom can help companies design their branding initiatives to engage more effectively with their target audience. By implementing sensory marketing techniques—like visual merchandising or multisensory product displays—businesses can enhance customer engagement and increase competitive advantage. This strategic application can lead to more impactful marketing campaigns that resonate deeply with consumers.
  • Question: Is 'Brand Sense' suitable for individuals with no marketing background?

    Answer: Yes, 'Brand Sense' is written in a way that is highly accessible to readers of all backgrounds, including those with no prior marketing experience. Lindstrom uses relatable examples and straightforward language that make complex concepts understandable. This book is beneficial not only for marketing professionals but also for entrepreneurs, students, and anyone interested in consumer psychology. It provides valuable insights that can be applied in various contexts, making it a great read for anyone looking to understand the sensory factors that influence buying behavior.
  • Question: What can I expect to learn from 'Brand Sense'?

    Answer: Readers of 'Brand Sense' can expect to learn how sensory elements play a crucial role in shaping consumer perception and decision-making. The book covers techniques on how to create effective branding strategies that incorporate the five senses. You will discover real-world case studies and examples illustrating successful sensory marketing strategies. By understanding these concepts, readers can apply these insights to enhance their own branding efforts or critically evaluate brands they encounter, understanding why they make certain purchasing decisions.
  • Question: How does sensory branding impact consumer loyalty?

    Answer: Sensory branding has a profound impact on consumer loyalty by creating unique and memorable experiences that resonate with customers. By engaging multiple senses, brands can forge deeper emotional connections, making consumers more likely to return. For instance, if a coffee shop uses a relaxing scent and calming décor, customers may associate that positive experience with their brand, which reinforces loyalty. 'Brand Sense' explores these connections and provides strategies for implementing sensory elements that enhance overall brand affinity and encourage repeat business.
  • Question: Can 'Brand Sense' be used in e-commerce marketing?

    Answer: 'Brand Sense' offers valuable insights that can be effectively applied to e-commerce marketing as well. While online retailers can’t create physical sensory experiences in the same way that brick-and-mortar stores can, they can utilize visuals, sounds, and even descriptive writing to evoke sensory imagery. For example, an e-commerce site can feature high-quality images, engaging product descriptions, and videos that showcase products in action. These elements can help to create an immersive online shopping experience that encourages prospective buyers to engage with the brand more deeply.
  • Question: What makes 'Brand Sense' stand out from other marketing books?

    Answer: 'Brand Sense' stands out from other marketing books due to its unique focus on sensory experiences rather than traditional marketing tactics. Lindstrom presents detailed research findings and real-world applications that emphasize how the senses influence consumer decisions. Unlike many marketing texts that rely heavily on demographics or psychographics, 'Brand Sense' encourages a more innovative approach to understanding customers. This fresh perspective is particularly appealing for marketers seeking to differentiate themselves in a crowded marketplace and offers actionable insights that are often overlooked in other literature.
  • Question: Where can I buy 'Brand Sense: Sensory Secrets Behind the Stuff We Buy' in Zambia?

    Answer: You can buy 'Brand Sense: Sensory Secrets Behind the Stuff We Buy' in Zambia through Ubuy. Ubuy offers a wide selection of books, including this insightful title by Martin Lindstrom, making it convenient for readers looking to delve into the sensory aspects of branding and marketing. Additionally, Ubuy often provides various shipping options and customer support to enhance your shopping experience, ensuring you can obtain this valuable resource with ease.

Direct Editorial Review

Brand Sense by Martin Lindstrom is an invaluable comprehensive guide to understanding the power of sensory experience in brand-building. Lindstrom explains how globally successful brands such as McDonald’s, Microsoft, and Walt Disney integrate the five senses of touch, smell, sight, sound, and taste effectively to create a memorable customer experience. The author provides various case studies that illustrate the importance of sensorial branding conducted by multinational corporations. The book is written in a clear, concise manner, and easy to follow, making it an excellent resource for entrepreneurs and marketing professionals seeking deeper insights into brand development.

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Pros

  • Comprehensive guide to sensory branding
  • Clear and concise language
  • Valuable case studies
  • Useful for entrepreneurs and marketing professionals

Cons

  • Some readers felt the book was not as good as the author's previous work, Buyology.

Product Price History

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ZMW 242

Order now and get it around Thursday, June 25

QTY:

Secured transactionsecured transaction

Ubuy works hard to protect your security and privacy. Our advanced payment security system ensures confidentiality by encrypting your information during transmission using AES (Advanced Encryption Standards) and SSL (Secure Socket Layer) protocols. Your payment details are 100% secure as we do not share your payment details with third party sellers.

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Features & Benefits

  • Sensory branding is used by companies to appeal to consumers' five senses
  • Examples include the smell of a new car, the crunch sound of cereal, and the aroma of coffee
  • Brands like Abercrombie & Fitch even use fragrance to create recognition
  • This book unveils how our senses influence our purchasing decisions
  • The author, a global branding guru, shares secrets of successful brands
  • After reading this book, you'll never see, hear, or touch products the same way again