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Online Marketing for Busy Authors: A Step-by-Step Guide
87% of respondents would recommend this to a friend
ZMW 565
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Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere.
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What Stands Out
Product Details
- If You Want People to Read Your Book, Writing It Is Only the Beginning There has truly never been a better time to be an author. For the first time, authors have direct access to the public via the Internet—and can create a community eagerly awaiting their book. But where do new authors start? How do they sort through the dizzying range of online options? Where should they spend their time online and what should they be doing? Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She takes authors step-by-step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities. She offers advice on designing a successful website, building a mailing list of superfans, blogging, creating an engagement strategy for social media, and more. By following Burke’s expert advice, authors can conquer the Internet and still get their next manuscript in on time.
| Publisher | Berrett-Koehler Publishers |
| Publication date | April 19, 2016 |
| Edition | 1st |
| Language | English |
| Print length | 168 pages |
| ISBN-10 | 9781626567856 |
| ISBN-13 | 978-1626567856 |
| Item Weight | 7.2 ounces (204.12 grams) |
| Dimensions | 5.56 x 0.47 x 8.56 inches (14.1 x 1.2 x 21.7 cm) |
Who Should Buy?
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New Authors
Ideal for those new to publishing seeking effective online marketing strategies to promote their first book.
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Time-Constrained Writers
Specially designed for authors with limited time, offering quick and actionable marketing steps without overwhelming content.
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Self-Publishing Authors
Perfect for self-published authors needing guidance on building an online presence and engaging potential readers.
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Experienced Marketers
Not suitable for authors already familiar with online marketing techniques looking for advanced strategies and insights.
Product Description
Customer Questions & Answers
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Question:
What is the main focus of this book?
Answer: The book focuses on helping authors successfully market their books online. -
Question:
Who is the author, and what is her expertise?
Answer: The author, Fauzia Burke, is a digital marketing pioneer with extensive experience in online book promotion. -
Question:
Will this book help me balance writing and marketing?
Answer: Yes, the book provides strategies for managing both writing and online marketing effectively.
Authorship Editorial Review
Online Marketing for Busy Authors: A Step-by-Step Guide is an essential resource for authors who feel overwhelmed by the marketing process. Fauzia Burke offers a structured approach, starting with identifying your goals and priorities, and moving through each step necessary for creating an effective online marketing strategy. Readers appreciate her clear and direct writing style, which makes it easy to follow along and apply the suggestions provided. The book is recognized as being particularly beneficial for first-time self-published authors, though it leans towards non-fiction marketing strategies, offering valuable insights to engage with audiences and nurture relationships. However, some feel it could be more inclusive of fiction authors' needs and specific platforms like Instagram or TikTok.
Customer Reviews & Ratings
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Pros
- Step-by-step guidance for authors new to marketing.
- Encouraging and motivational writing style.
- Practical tips for building an effective online presence.
- Focus on audience engagement and relationship building.
- User-friendly format with clear instructions.
Cons
- More examples for fiction authors would have been helpful.
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ZMW 565
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Features & Benefits
- Written by digital marketing expert Fauzia Burke.
- Guides authors through identifying their personal brand.
- Teaches how to define audience and set clear goals.
- Offers strategies for building a mailing list and a successful website.
- Includes tips on blogging and social media engagement.
- Empowers authors to navigate online marketing while maintaining their writing schedule.
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