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Item #:
87747740
Humanizing B2B: The New Truth in Marketing That Will Transform Your Brand and Your Sales, (Paperback)
Item #:
87747740
ZMW 726
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To achieve transformational growth, you need to break free from features-led marketing and discover the power of story.
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What Stands Out
Transformative Insights
Discover groundbreaking strategies that humanize B2B marketing, enhancing customer engagement and fostering lasting relationships between brands and their audiences.
Practical Frameworks
Offers actionable frameworks and real-world examples that empower businesses to implement effective marketing tactics, improving both brand perception and sales performance.
Updated Perspectives
Addresses the evolving landscape of B2B marketing, equipping professionals with the understanding necessary to adapt to new consumer behaviors and expectations.
Product Details
| Book format | Paperback |
| Fiction/nonfiction | Non-Fiction |
| Genre | Business & Investing |
| Publication date | April, 2021 |
| Pages | 216 |
| Reading level | Professional & Vocational |
| Subgenre | Marketing |
| Series title | No Series |
| Edition | 1 |
| Publisher | Practical Inspiration Publishing |
| Original languages | English |
| Language | English |
| Is collectible | N |
| Recording time | 0 min |
| Retail packaging | Single Piece |
| Assembled product dimensions (l x w x h) | 5.50 x 0.90 x 8.40 in (14 x 2.3 x 21.3 cm) |
| Assembled product weight | 0.62 lb (280 grams) |
| Bisac subject heading | Business & Economics |
Who Should Buy?
-
B2B Marketers
Ideal for marketing professionals seeking to enhance customer relationships and develop more effective strategies in B2B settings.
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Business Leaders
Supports executives who aim to adopt innovative marketing approaches to increase brand loyalty and drive sales growth.
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Sales Teams
Useful for sales personnel wanting to align their strategies with human-centered marketing principles for better client engagement.
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Retail Marketers
Not suitable for those focused on B2C marketing, as it emphasizes B2B relationship dynamics and strategies.
Product Description
Humanizing B2B: The New Truth in Marketing That Will Transform Your Brand and Your Sales, (Paperback)
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Paul Cash All Books Editorial Review
Humanizing B2B: The New Truth in Marketing That Will Transform Your Brand and Your Sales, (Paperback) is a compelling read for those in the business and investing genre. Released in April 2021, this 216-page non-fiction book dives into innovative marketing strategies designed to redefine business interactions. The author presents insights that address the evolving dynamics of B2B relationships, making it an essential resource for professionals looking to enhance their brand and sales approaches. Many readers appreciate its practical insights, particularly for those engaged in marketing, highlighting its direct applicability to real-world scenarios.
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Pros
- Insightful strategies for modern B2B marketing
- Focuses on transforming brand relationships
- Suitable for professional development
- Concise with 216 informative pages
- Published by a reputable company
Cons
- May not cover advanced marketing concepts
Product Price History
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Fastest cross-border delivery
Features & Benefits
- New truth in B2B marketing: move people to move products
- Break free from features-led marketing
- Discover the power of storytelling
- Achieve transformational growth
- Humanize your B2B marketing strategy
- Transform your brand and boost sales
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